The best Side of Johnnie Walker Blue Label Ultra

The Ultra bottle is the results of a 5-12 months quest by Johnnie Walker’s proprietor, Diageo, to find the most sustainable and lightest packaging achievable whilst retaining the luxury aura of your franchise and its Distinctive combination of whiskies, which contain ultra-rare Oban, Brora, Royal Lochnagar, and several other ghost distilleries.

This new, lightweight bottle is often a factor of exquisite natural beauty; but additional importantly, it demonstrates what is achievable In regards to lightweighting glass. We're going to proceed making use of these learnings across our variety, using extra progressive strides as we look to the way forward for Scotch.”

Johnnie Walker’s 5 years of research and advancement have meant the knowledge attained is being used through the selection of Diageo goods.

At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has actually been produced by adopting a take a look at-and-learn product, designing and exploring devoid of limitation and imagining what the way forward for lightweight luxury packaging could carry.

Worldwide Layout Director at Diageo, Jeremy Lindley who led the design project, stated, “Johnnie Walker Blue Label Ultra was born away from an ideation session thinking about the way forward for luxury. With other classes shifting in the direction of lightweight – such as eyewear and large-efficiency biking – we questioned whether luxury spirits could stick to fit. “We took our eyesight to some staff of professional glassmakers and all over a 5 12 months examination-and-find out approach slowly and gradually uncovered how to generate sophisticated, light-weight glass.

The expose of Johnnie Walker Blue Label Ultra alerts the model’s motivation to innovation, with hopes that the bottom-breaking style and design could inspire the greater lavish, light-weight, and very low-carbon whisky bottles of tomorrow.

The result is surely an marketplace-to start with that, as well as achieving exquisite magnificence, showcases what luxury, lighter-excess weight, lower-carbon bottles of the future could look like. As A part of the Diageo Spirit of Progress motion approach, Johnnie Walker aims to reduce the excess weight of glass used in its packaging; an ambition which is aimed toward lessening the level of carbon emissions linked to packaging.3 While the know-how isn't nevertheless accessible to launch bottles of the body weight at scale, forever, the understanding Johnnie Walker has garnered is currently getting placed on lightweighting initiatives across the Diageo portfolio.

As well as redesigning the glass, believed was supplied to how the bottle could well be designed and transported. 

With much less than 888 bottles unveiled globally, Every single bottle is individually numbered and introduced within a luxury collector’s circumstance.

Even so, the technological know-how does not yet exist to roll out the Ultra bottle permanently. Diageo hopes this will alter, and has previously been granted a patent to continue progress. 

The complex issues that lightweighting offers led us to incorporate a variety of style and creation specs that we could not have envisaged Initially of our journey; from the requirement of the tear fall form which Now we have moulded to continue to mimic the long-lasting sq. sort of Johnnie Walker bottles, into the addition of the protecting cage to permit for just a spherical foundation, plus the hand-earning and filling of each and every unique bottle to prevent damages in manufacturing.

Diageo has submitted filings to have its granted UK Patent No. GB2616831 B endorsed as licensable of ideal on the UKIPO patent sign up, and interested get-togethers are invited to ask for a typical royalty free of charge, non-exclusive licence from Diageo.

Claimed strategy aims to decrease the excess weight of glass in Johnnie Walker packaging. This should have a direct impact on the carbon emissions of Johnnie Walker packaging, each concerning manufacturing and transportation. 

Qualified whisky tasting takes follow. Use our do's and don'ts to demystify the working experience and enjoy your drams in a whole new way.

It is a 1-off bottle for now illustrating the artwork on the achievable, as being a structure experiment more info and redefining lightweight as luxurious. We'll go on to apply these learnings through the wider Diageo array.

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Considering that the time of its founder, John Walker, individuals who Mix its whiskies have pursued flavour and quality earlier mentioned all else.